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I'm not really sure how to say this. A vague dissatisfaction has
been brewing in my head for quite some time now, and has recently
made me neglect my Swordplay duties. This dissatisfaction is not
over anything specific. Rather, I'm just not really happy with
the way things are working out with Swordplay.net. I initially
started this page with the intention of bringing readers fair,
levelheaded news and editorials about the medieval RPG world.
Things were going fine for a while, but recently I've begun to
fear slipping into some of the same routines that I always found
distasteful on other news sites. Let me explain...
Nine out of ten gaming news websites out there are
so desperate for news that they will post any sort of drivel that's
vaguely on-topic. If there is a slow news day, they will scour
message boards for a post by a designer or a tidbit from a .plan
update. Anything just to get something up on their page. And it's
understandable. In this business, to build a base readership,
it is absolutely essential to get something in print at least
every day so that people return often enough to come to rely on
you for their news. I, however, have always felt that this practice
cheapens the overall quality of the site.
For example, say you run a general RPG news site.
Now say there was no real news today, but you noticed that one
of the designers on the upcoming RPG, Rudlab's Portcullis 3,
has made a post about the fact that NPC's will always start walking
left-foot-first. What do you do? Do you post it? Well, it may
be of interest to people anxiously awaiting the game, but it is
out of place on a general gaming news site. Without question,
the same little tidbit will be reported on sites devoted to the
game and anyone truly interested will visit that site as it is.
If you post it, you are not really bringing anything newsworthy
to your site.
That's only the tip of the iceberg with respect
to the issues I have with most gaming sites. There's the regurgitory
'first looks'. There's the vapid reviews. There's the off-topic
news posted in desperation for content. And I'm not even going
to go into the pandering to developers which most of them are
guilty of. When I started up Swordplay.net, I promised myself
several things. Number one is that I would never sell out. There's
enough sites out there which purport to be news sites but which
blatantly advertise for their sponsors. I also promised that I
would never scrounge for news and that if there was a day with
no news, then there would be no update. I also promised that I
would never 'dumb down' the news. I'm a hardcore gamer, and that's
who I wanted to write for. And lastly, I promised that I would
never beg other sites to link to us, or to go around posting my
URL all over the place hoping to draw readers. All of these things,
I felt, would lower Swordplay's integrity and would end up alienating
the type of reader I was hoping to attract.
Well, this brings us to the present. I'm finding
it harder and harder to continue without breaking my own promises.
I like Swordplay. I think Rao and I have done a great job here...
but I am no longer convinced that it is worth it. We are only
getting about 5 - 10 unique hits per day. Oh, there are some days
where we get a few dozen hits, but there are also days we get
none. I suppose it was naive to think that word-of-mouth and search
engines were enough to bring readers to our door. The "build
it and they will come" mentality is not always true on the
'net. And not being willing to break my aforementioned promises,
I do not foresee our readership increasing anytime soon.
Don't get me wrong, I love it that we've got a few
faithful readers. They, or should I say YOU, were the reason I
worked as much as I have. But as things stand now, I don't see
much point to continue running Swordplay.net in the way I have
been. I want to climb up on my soapbox and preach to the masses,
not just a handful of people (albeit loving, supportive, intelligent,
and good-looking people).
So where does that leave us? Well, I'm not sure.
I have no intention of closing Swordplay's doors for good. But
I no longer see the use of working to post anything close to daily
updates. It may not seem so, but it is a ton of work. I must check
all my sources every day and spend a goodly amount of time trying
to put all the day's news into coherent and hopefully entertaining
prose. On a particularly news laden day, it can take hours. So
what am I going to do instead? Uh... I don't have an answer
to that just yet. The only thing I can really think of is just
making an update every now and then when there's big news in the
industry. But that hardly sounds exciting.
No, what I'd really like is some ideas. Write
to me! Post in our underutilized Forum.
What is the world of gaming missing that you would like to see?
What could I do that would be well received and worthwhile to
the gaming community at large? Or if you think I'm totally off
my rocker and should just keep doing what I've been doing, then
tell me that too... but you must also promise to make hundreds
of your friends read Swordplay every day.
Well, if you can't tell, I'm rather disheartened
and conflicted by all this. I thank you for reading my ranting
and for your patronage of Swordplay in the past. We're not going
away or anything, but we need to do some hard thinking. I hope
you will bear with us while we do.
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